Social Media Marketing Myths Your Company Should Overcome
Social Media Marketing Myths Your Company Should Overcome There
is no shortage of advice about the role social media marketing should play in a
company’s overall marketing plan. Unfortunately, that advice is often all over
the map.
While
a number of years has passed since companies first began venturing out into the
unexplored territory of social media, mixed messages continue to flourish,
leaving business owners wondering where to focus marketing resources.
One
end of the spectrum proclaims there is no return on investment for a business
tapping into social media. The other extreme school of thought dictates your
business has no future if it doesn’t have an engaging profile on every
available social media network.
The
result is that both over-inflating and underestimating social media’s potential
impact on your business means you are not as likely to make a sound investment
of resources to gain a reasonable return on your investment.
One
message does appear to be clear: an estimated 35 percent of businesses
use social media. If yours is not one of them—or, if you are not using social
media to its optimal advantage—consider that an estimated one out of every
three of your competitors is probably doing so. How can you afford to miss the
marketing opportunities offered by a strong social media presence?
But
sorting the social media marketing fact from fiction can seem an insurmountable
task for small- and medium-sized business owners already over-tasked with
leading their companies. If you are one of them, here are some of the most
common myths about social media marketing—along with suggested strategies for
turning these myths to your advantage.
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